Get Marketing Results With Public Media in Central Florida
Elevate Your Brand With Purpose
Bring your marketing goals to Central Florida Public Media and experience the impact sponsorship achieves for your business. Make values-based connections rooted in trust. Build preference from Central Florida’s most influential audiences and inspire them to act.
What is Public Media Sponsorship?
Public media sponsorship is a marketing tool that works differently than advertising for powerful results. Earn favorability for supporting Central Florida Public Media’s local journalism and NPR programs. Your investment in the nonprofit service of public media is so meaningful to our audiences that it infuses their ideas and behaviors. It positively affects:
· Image
· Consideration
· Purchases
· Recommendations
Public Media Sponsorship Drives Consumer Action
Our audience consists of high-value consumers and community leaders — ideal targets for your marketing campaigns. They eagerly support businesses that sponsor their local NPR station and recommend them across their professional and personal networks.
The 2026 NPR State of Sponsorship survey, fielded by Kantar, shows that public media sponsorship motivates action, builds preference and lifts reputation.
84%
of listeners take action in response to hearing an NPR sponsorship message
79%
of listeners have a more positive opinion of public radio sponsors
77%
of listeners prefer to purchase products and services from public radio sponsors
Source: Kantar, NPR State of Sponsorship Survey, 2026
Reinforce Trust Among Influential Audiences
High levels of trust in Central Florida Public Media make sponsorship a powerful way to build relationships and enhance brand equity. Engage influential decision-makers who are trusted voices in their professional and personal networks.
91%
of our audience trusts us to report news fully, accurately and fairly.
Source: &Barr, survey of Central Florida Public Media donors and listeners, 2025
Public radio listeners are 243% more likely than the average American to be influential, based on their advocacy for causes and community involvement.
Source: MRI-Simmons Doublebase Fall 2025, NPR listeners, Base: Total U.S. Adults
Discover the Marketing Impact of Central Florida Public Media
We’re here to help you reach your marketing goals. Connect with us today to amplify your message across our multiplatform ecosystem of:
On-air Messages
Display Banners
Streaming
Podcasts
Email Newsletters
Events