Central Florida Public Media Delivers Influential Customers and Clients
Connect With Your People
Sponsorship connects your marketing messages to a highly desirable audience who is largely missed by commercial radio, as shown in Nielsen analysis.
No more than 18% of Central Florida Public Media listeners duplicate with any other station in Orlando.
Marketers can easily achieve effective message frequency because of our audience’s loyalty and significant time spent with us.
91% of Central Florida Public Media’s audience consumes news daily.
54% of our weekly radio listeners prefer Central Florida Public Media to any other station in the region.
Sources: Nielsen Radio PPM, Orlando Metro, August 2025-August 2026, M-Su 6a-12a, P18+; Nielsen Radio PPM / Diary Combo Fall 2025-Spring 2026, Orlando DMA, M-Su 5a-12a, P18+, WMFE; The &Barr survey of Central Florida Public Media donors and listeners in September-October 2025 shows 91% consume news daily.
Year after year, Nielsen Scarborough surveys show that Central Florida Public Media listeners are distinguished by their professional success, leadership, cultural enthusiasm and community involvement.
Central Florida Public Media’s highly engaged audience is more likely than the average Central Floridian to be:
Influential
266% more likely to have a senior executive role at work
Educated
103% more likely to have a postgraduate degree
Affluent
116% more likely to have a net worth of 2M+
Cultural
213% more likely
to contribute to an arts or cultural organization
Community-minded
35% more likely to volunteer
Source: Nielsen, Orlando DMA, Scarborough R1 2026 January 2025-January 2026, P18+, “% more likely” is an index comparing Central Florida Public Media (WMFE) listeners to the average adult in Central Florida
Get Noticed and Drive Action
Central Florida Public Media sponsorship turns engagement into action, elevating brands and cultivating customers.
The 2026 NPR State of Sponsorship survey, fielded by Kantar, shows that public media sponsorship motivates action, builds preference and lifts reputation.
84%
of listeners take action in response to hearing an NPR sponsorship message
79%
of listeners have a more positive opinion of public radio sponsors
77%
of listeners prefer to purchase products and services from public radio sponsors
Source: Kantar, NPR State of Sponsorship Survey, 2026
Discover the Marketing Impact of Central Florida Public Media
We’re here to help you reach your marketing goals. Connect with us today to amplify your message across our multiplatform ecosystem of:
On-air Messages
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Streaming
Podcasts
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Events